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The brand was born in a small town in northeastern Italy not far from Venice. From here was born the idea of "Made in Venetto", a concept rhyming with professionalism and respect for ancestral traditions. The pride of the Maison Flâneur brand lies in the knitting work for which it uses the same artisanal process as that used at the beginning of the 20th century. The name "Flâneur" is inspired by the French poet Charles Baudelaire and illustrates this ability to stroll around today's society in a detached manner with the sole aim of becoming a keen observer.

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